Like I said previously....I just am NOT a detail-oriented....number-crunching type of person!

Give me a Small-Business owner or Sales Professional who wants to increase sales....and I shine!
(in fact starting my own Marketing Consulting Firm is why I decided on getting my Marketing MBA)
As I brainstorm with Sales Professionals the topic always comes around to "making my marketing message stand out from the competitors" and so I began working on www.TotalMarketingToolbox.com which is geared to choosing the right marketing tool integrated in the right sequence in a business to generate measurable increases in sales.

....anyway, back to today's post.
I just finished this week's assignment and here's the Overview from the Course Summary this week:

During some time in our lives we may find it necessary to borrow money – many companies find themselves in the same position. We often read about bonds but may not completely understand what that term means. This is an opportunity to study them. Companies also issue stock to raise funds for a variety of business needs. This week we will learn what is involved with such transactions and better understand the business section of the newspaper. The Income Statement, as well as the Statement of Cash Flows, answers many important questions about how well a company is doing. By studying the topics in this week and in this course, when these subjects come up in conversation or in the workplace you’ll understand what is being said and be in a position to provide your own insights.

This week we cover both Current and Non-Current Liabilities including debt, the Owners’ Equity section of the Balance Sheet including stock, dividends, and retained earnings, and conduct comprehensive reviews of the Income Statement from Revenues through Net Income and the Statement of Cash Flows.

Pretty heavy stuff....but as I worked through the assignments and reading I found myself understanding a bit more how to analyze a company's financial data!

My passion is Marketing and I see Financial Statement analysis relating to marketing because there will be many times that you'll need to decide if the last marketing project resulted in enough sales to warrant another round of the same techniques....or tweak it a bit. ....this is classic ROI (Return on Investment)

I hope you're enjoying reading through my journey to obtain my Marketing MBA, post up a comment, ask me a question and let me know how I can help you.

Until next time....